Joleen's appearance plays an important part in how she sces herself in the world. She holds the subconscious belief that her hairstyle affects her popularity. Ginger does not believe that a person's image is reflected in their haircut it's simply a necessity Joleen needs her hair done in 6 weekb. She has already begun asking everyone she knows far recommendations and searching ail over the internet for salon reviews. The high-end solons Joleen typically visits ore expensive. If she is going to spend a large sum, she wants to ensure that she gets her money's worth The Perfect Haircut: Consumers' Search Process The second step in the consumer decision process, after a consumer recognizes a need, is to search for information about various options thet exist to satisfy that need. The length and intensity of the search are besed on the degroe of perceived risk associated with purchasing the product or service. In this activity, two consumers are searching for new hair salons. This activity is important because consumgrs often have very different belief systems and needs that affect the way they soarch for information. The goal of this activity is to idiontify factors that affoct a consumer's information search. Read each statement about Joleen Jones or Ginger Petri. Match the statement to the foctor of a consumer's search for information. 5 Joleen, benefits vs: costs 9 Joleen, performance risk Ginger, inteinal vs: external search for intormation Joleen, inteinal vs: external search for information Masch ebcr of the optors above to the dem beton