Jom Travel Ventures is a travel agency based in Kuala Lumpur. It has developed new 5-Star holiday and tour packages to various countries, including Japan, Australia, New Zealand, and Europe, to offer tothe public. Product Positioning: Explain the various product positioning strategies available Consumer Buying Behaviour in relation to the firm's new offering: i)Explain the various stages in the consumer decision-making process ii)Explain the effective use of IMC tools at each stage Product Life Cycle (PLC): - Describe the firm's marketing communication requirements and objectives at each stage of the PLC in respect of its new offering