Jonathan visits Mexico for a business meeting. At the meeting, Jonathan addresses the vice president of the firm by his first name rather than using his title. This is considered offensive. In the context of Hofstede's cultural dimensions, this difference in cultures is part of the $\_\_\_\_\_\_\_\_$ dimension.

long$-$term$$short$-$term orientation

power distance

masculinity$-$femininity

individualism$-$collectivism

uncertainty avoidance