Jones Corporation makes parts for specialized measuring systems in the scientific market. It is considering expanding its operations to a new location in Germany. The market conditions in Germany are excellent with growth conditions. The company has a liquid position in terms of cash flow and multiple potential revenue streams from patented technologies. The devices that Jones Corp make are specifically needed now because of recent breakthroughs in biomedical research and the measurement device that they sell is currently required by laboratories to measure different types of gene coding. There are several competitor companies in this market in Germany. The regulatory and legislative environment is currently not very positive for bringing in innovative products due to the traditional approach from the scientific ministry. Managing logistics, supply chains, and coordinating with local stakeholders in this sector is very complicated due to partnerships required and the need to understand local cultural norms in the sector.

Question 3: Conduct a Force Field Analysis to assess the viability of Jones Corporation's expansion decision. Consider both the driving and restraining forces that can influence the success of the expansion. What would you advise the company to do to help the expansion process.

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