Question
Jordan Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a
Jordan Company is considering the addition of a new product to its cosmetics line. The company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. Relevant information and budgeted annual income statements for each of the products follow.
Relevant Information | ||||||||||||
Skin Cream | Bath Oil | Color Gel | ||||||||||
Budgeted sales in units (a) | 120,000 | 200,000 | 80,000 | |||||||||
Expected sales price (b) | $ | 10 | $ | 6 | $ | 13 | ||||||
Variable costs per unit (c) | $ | 2 | $ | 3 | $ | 8 | ||||||
Income statements | ||||||||||||
Sales revenue (a b) | $ | 1,200,000 | $ | 1,200,000 | $ | 1,040,000 | ||||||
Variable costs (a c) | (240,000 | ) | (600,000 | ) | (640,000 | ) | ||||||
Contribution margin | 960,000 | 600,000 | 400,000 | |||||||||
Fixed costs | (609,000 | ) | (435,000 | ) | (120,000 | ) | ||||||
Net income | $ | 351,000 | $ | 165,000 | $ | 280,000 | ||||||
Required:
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Determine the margin of safety as a percentage for each product.
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Prepare revised income statements for each product, assuming a 20 percent increase in the budgeted sales volume.
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For each product, determine the percentage change in net income that results from the 20 percent increase in sales.
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Assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line?
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Assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?
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