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Jordan's Furniture aims to attract people to the store for entertainment and fun rather than just to buy furniture. Which of the following is true
Jordan's Furniture aims to attract people to the store for entertainment and fun rather than just to buy furniture. Which of the following is true in this case?
a Jordan's Furniture is aiming to stimulate a hedonic motivation rather than a utilitarian motivation to enter the store.
b The key motivation Jordan's Furniture is attempting to stimulate in consumers is maintenance of homeostasis.
c Jordan's advertising strategy aims at triggering a selfimprovement motivation in customers.
d Jordan's marketing efforts trigger a prevention focus in consumers to encourage them to buy furniture.
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