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Jorge is trying to sell a lot of different products to a large account. His manager tells him to use a land - and -
Jorge is trying to sell a lot of different products to a large account. His manager tells him to use a landandexpand strategy. Landandexpand refers to:
Determining the automated followup actions that take place after a sales call
Getting a foot inside the door of an organization with a smaller deal, and then expanding
Communicating with more than one stakeholder or decisionmaker within an organization
Developing a visual view of the organization that includes each individual's
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