Jorge Michaels is the$$ Winnipeg$-$based controller of SXSW$$ Foods, a rapidly growing manufacturer and marketer of Mexican food products. Michaels is currently considering the purchase of a new cost management package for use by each of its six manufacturing plants and its many marketing personnel. Four major competing products are being considered by Michaels.

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Required

$1.$

Do you think Michaels faces an ethical problem regarding his forthcoming visit to the Horizon$$ users' group$$ meeting? Explain.

$2.$

Should SXSW allow executives to attend$$ users' meetings while negotiating with other vendors about a purchase$$ decision? Explain. If$$ yes, what conditions on attending should$$ apply?

$3.$

Would you recommend that SXSW develop its own code of ethics to handle situations such as this$$ one? What are the pros and cons of having such a written$$ code?