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Joseph A . Bank, a men s clothing store, has recently started advertising weekly sales such as three suits for the price of one, or
Joseph A Bank, a mens clothing store, has recently started advertising weekly sales such as three suits for the price of one, or get off your first item, off the second, and off the third. This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. How are the advertising and promotion being used?
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as a cue
as an underlying attribute
as a determinant attribute
as a signal
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