Question
Joseph Hansen, president of Electronica, Inc., was concerned about the end-of-the-year marketing report that he had just received. According to Kylee Hepworth, marketing manager, a
Joseph Hansen, president of Electronica, Inc., was concerned about the end-of-the-year marketing report that he had just received. According to Kylee Hepworth, marketing manager, a price decrease for the coming year was again needed to maintain the companys annual sales volume of integrated circuit boards (CBs). This would make a bad situation worse. The current selling price of $27 per unit was producing a $3-per-unit profithalf the customary $6-per-unit profit. Foreign competitors keep reducing their prices. To match the latest reduction would reduce the price from $27 to $21. This would put the price below the cost to produce and sell it. How could the foreign firms sell for such a low price? Determined to find out if there were problems with the companys operations, Joseph decided to hire Carsen Hepworth, a well-known consultant and brother of Kylee, who specializes in methods of continuous improvement. Carsen indicated that he felt that an activity-based management system needed to be implemented. After three weeks, Carsen had identified the following activities and costs:
Batch-level activities:
Setting up equipment -187,500
Materials Handling -270,000
Inspecting Products-183,000
Product -sustaining activities:
Engineering support-180,000
Handling customer complaints-150,000
Filling Warranties-225,000
Storing goods -120,000
Expediting goods -112,500
How much is the total of non-value added costs? (Show with computation)
Unit level activities:
Using materials-750,000
Using Power-72,000
Manual insertion labor -375,000
Other direct labor -225,000
TOTAL 2,880,000
Carsen indicated that some preliminary activity analysis shows that per-unit costs can be reduced by at least $10.50. Since Kylee had indicated that the market share (sales volume) for the boards could be increased by 50 percent if the price could be reduced to $18, Joseph became quite excited.
How much is the total of non-value added costs? (Show with computation)
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