Joyce's Coconut Water is a new product which sells for $2.50 a can, and has costs of $0.50. The company is deciding between three different campaigns to execute. The first campaign is an in-store sampling program in which they will give out free samples to shoppers at Walmart. This campaign is expected to generate $25,000 in incremental revenue and would cost $5,000 in sample products and another $5,000 in retailer fees. The second campaign involves a sponsorship of a local street festival for $7,500 and is expected to generate $15,000 in incremental revenue. The third campaign is an online social media buy for $2,500, and is expected to generate $10,000 in incremental revenue. What is the ROMI for the first campaign? 100% 10% 400% 20% You own a local coffee shop and sell whole coffee beans for $10/lb per package. You import the coffee beans yourself for $3.50/lb and package them at a cost of $1.50 During the holiday season you decide to run a Facebook ad campaign at a cost of $2,500, as it is expected to generate you an additional $10,000 in sales If you want to achieve a ROMI of 200%, what would your incremental revenue need to be? None of the answer choices are correct $15,000 10,000 $12,500 Joyce's Coconut Water is a new product which sells for $2.50 a can, and has costs of $0.50. The company is deciding between three different campaigns to execute. The first campaign is an in-store sampling program in which they will give out free samples to shoppers at Walmart. This campaign is expected to generate $25,000 in incremental revenue and would cost $5,000 in sample products and another $5,000 in retailer fees. The second campaign involves a sponsorship of a local street festival for $7,500 and is expected to generate $15,000 in incremental revenue. The third campaign is an online social media buy for $2,500, and is expected to generate $10,000 in incremental revenue. What is the ROMI for the first campaign? 100% 10% 400% 20% You own a local coffee shop and sell whole coffee beans for $10/lb per package. You import the coffee beans yourself for $3.50/lb and package them at a cost of $1.50 During the holiday season you decide to run a Facebook ad campaign at a cost of $2,500, as it is expected to generate you an additional $10,000 in sales If you want to achieve a ROMI of 200%, what would your incremental revenue need to be? None of the answer choices are correct $15,000 10,000 $12,500