Juan has recently started working as a sales representative for Digital Marketing Solutions, the company offers digital marketing solutions (design and maintenance of an Internet site and virtual store, the production of promotional social marketing campaigns and social network management services). . Because since he joined the company he has not been able to reach the stipulated sales quota, his sales manager, after analyzing his performance and strategies, showed that Juan made standardized and memorized sales presentations. Do you think that the type of sales presentation can influence the success of a sale? What suggestion would you offer Juan to improve his development and why? Put references please ***