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Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had
Juana looked at the September issue of her favorite fashion magazine and did not find anything particularly interesting despite the fact that the magazine had several advertisements that were targeted at Juana's demographic. The only thing that interested her was an article about an upcoming fashion show. Which consumer behavior is being illustrated in this instance? Select one: a. social loafing b. selective attention O c. groupthink d. consumer ethnocentrism O e. subliminal advertising
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