Julia is a recent college graduate living in New York City. She is interested in buying a bike to commute to work and has settled on the Giant Escape 3 Hybrid Bike (2021). She likes the bike because when the weather is nice she can enjoy the outdoors with friends, she can use it to exercise, and she can save money during her commute.

Using content from Lecture 5: Pricing Policy, discuss what type of buyer you think Julia is.

Discuss the pricing approach you think might work best for someone like her?