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Julie works in an appliance store. What aspect of the product is she describing when she explains that each refrigerator year extended warranty and a
Julie works in an appliance store. What aspect of the product is she describing when she explains that each refrigerator year extended warranty and a sevenyear maintenance plan?
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brand equity
product concept
product position
associated services
actual product
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Strategic Management
Authors: John Pearce , Richard Robinson
13th Edition
0078029295, 978-0078029295
