Junkin Media is a company that is searches for social media video content that is "the next big thing." Junkin Media employees scour the Internet for videos that could potentially go viral. The company will then contact the clips owner and purchase the videos. Essentially, they are in the business of creating a demand. Sociologists who have studied the context note that it illustrates how

Companies only care about profit margins.

Adolescents should be wary of contact with virtual strangers.

Individuals are never satisfied with what they have.

Our tastes can be influenced by larger social forces.