Question
Jupiter Australasia Ltd owns Victory Mowers a manufacturer of gardening equipment which is sold domestically within Australia and to an increasing export market. Victory Mowers
Jupiter Australasia Ltd owns Victory Mowers a manufacturer of gardening equipment which is sold domestically within Australia and to an increasing export market. Victory Mowers manufactures two different models of lawnmowers: the cheaper 'Lawnmaster' and the environmentally-friendly and more expensive 'Green Machine'. A dispute has arisen between senior management at Victory Mowers over the strategic direction of the company. The CEO of Victory, a former marketing executive, wishes to focus more strongly on developing the environmentally friendly 'Green Machine' as he believes it has a higher gross margin and is more profitable than the 'Lawnmaster'. The 'Green Machine' is sold as a premium product through specialist mower dealers while the mass produced 'Lawnmaster' is sold as a basic model through the Bunnings Hardware chain. In contrast to her CEO the divisional management accountant has argued that the standard costing system is not suited to these products and may produce misleading results.
The Strategic Management Committee of Jupiter Australasia Ltd has asked for an analysis of the costing system to provide advice regarding the two models. Currently, Victory Mowers operates a standard costing system where identifiable direct costs are charged to each product and manufacturing overheads are allocated using direct labour hours (DLH) as the sole cost driver.
The following data is provided for the 2020 financial year:
2020 Sales and Cost estimates
Lawnmaster
Green Machine
Forecast Sales (Units)
200,000
25,000
Selling price per unit($)
$200
$300
Prime Costs per unit
$100
$150
DLH per Unit
2.5
2.5
The activity costs budgeted for overhead for the 2020 financial year and related activity cost drivers were as follow:
OH Activity
OH Cost
Cost Driver
Amount of Cost Driver
Lawnmaster
Green Machine
Set Ups
$493,750
Number of Set ups
25
50
Laser Cutter
$1,100,000
Machine Hours
30,000
10,000
Machining
$2,100,000
Machine Hours
50,000
15,000
Assembly
$1,250,000
Labour Hours
50,000
25,000
Packing
$1,800,000
Number of Orders
1000
500
Required:
(a) Using the current standard costing method of applying overhead using direct labour hours develop a spreadsheet to calculate for each model the expected:
i.Gross Profit per unit,
ii.Gross Profit margin ($GP/$Sales),
iii. Total Gross Profit per Model, and
iv. Total Firm Gross Profit.
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