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Review the "Diffusion of Hybrid Corn in Iowa" study. What accounted for the success of this innovation? How did Bryce Ryan and Neal Gross play roles in forming the classical diffusion paradigm? Since diffusion is fundamentally a social process, provide an example of a diffusion process in your own life that was successful due to interpersonal network exchanges. "Diffusion of Hybrid Com" was the very first study in the field of diffusion theory. In the state of Iowa, Hybrid Com were introduced which were far better that the traditional com and despite the advantages of Hybrid com in terms of resistance and yield, farmers were not purchasing the hybrid com seeds. They started using this innovation of hybrid com seeds after the usage of mass communication and interpersonal communications. Mass communication introduced them to what hybrid seeds are and interpersonal communication influenced them to use the hybrid seeds. Bryce Ryan and Neal Gross played key role in the analysis of the diffusion of information. They employed quantitative surveys in the study and Neal conducted interviews through surveys. Using their research they established that the adoption of innovation is based on the level of w ell-established interpersonal tics and exposure of the mediums of mass communication. They found that there were different kinds of adopters and rate of adoption follows S-curve. They identified major stages such as adoption, interest, trial, evaluation, and awareness in the adoption process. Many more studies followed after the study by Ryan and Gross