Just need to reply Please :D.These are my classmates discussion posts.

1.We all know how fast the Internet has spread to everywhere, and most people have access to it. People spend time on social media platforms like Facebook, Instagram, Tiktok, so on... way more than before, that is why online advertising has become a significant digital marketing tool nowadays. Taking the advantage of it, there is no greater way to launch ads through social media sites. We would be able to deliver such compelling messages, and it also would reach to a lot more people. Besides that, while we advertise online, we also get the data back from what people are interested in the most at their ages. Then based on that database, we could create suitable content for different groups of people that attract them the most. With this strategy, we could reach to a huge number of people while paying less for the cost. Also, we would have more opportunities to get our target audience engaged in creating new content which is more compelling and effective. However, I think we still have to be careful when launching advertising campaigns on those platforms. Sometimes it would get out of hand and unexpectedly delivers wrong messages which we want to avoid the most. I also think that we have to do it in the way that would not annoy Internet users. From my own experience, if an advertisement about something that I would not be interested in pops up several times, I would feel so annoyed and tend to skip right away. But if it is something that interests me, I would like to watch or click on the link to check it out.

2.The most important thing that I learned is Social Media Marketing as a Cornerstone Strategy. Social media has evolved into a different position from its emergence. It has grown, spread and continues to grow all over the world. Many different social media applications have reached billions of users. Of course, this has become the subject of marketing. One of the most interesting marketing techniques is viral ads. Normally, people do not share the advertisements of brands on their social media accounts. But if you make those ads interesting, you'll grab people's attention and reach millions of users. These types of advertisements are very common these days. Especially Superbowl ads have become a tradition. These ads showed us the power of marketing much better. As people moved away from traditional media, marketing followed. We can't always wait for consumers to come to us. Sometimes we have to go to the consumer.

Another social media marketing that caught my attention is the influencer strategy. We cannot ignore the influence of influencers on society. People also adopt the lifestyle of the users they follow. They take into account the products they use and their recommendations. Influencers with millions of followers can reach these users very easily. These examples showed me how diverse marketing can be and has no boundaries. In this respect, I find it very important and useful.