Just trying clear up a few questions to be able to tie in before I am able to flesh out my report

Explain what the Australian Marketing Institute Code of Professional Conduct is and where you could find this information.

Provide an example of 3 different types of data collection and analysis techniques

When conducting market research, what legislation/regulations does a marketing communications team need to consider.

Explain the difference between primary and secondary data

How do you ensure information is valid and reliable when conducting market research

Explain the 6 stages of the market research process

List the typical information contained in a market research report, as well as requirements of a house or other style manuals or protocols for written communication.

What is the difference between quantitative and qualitative data? Provide examples of when you would use

either within market research & market segmentation

When conducting market research, how do you correctly define the focus of the research? Why is this an

important step?

What is a hypothesis? How many outcomes are there to a hypothesis?

What does the term 'the marketing mix' refer to?

Many regards

Thanks