JustFab is an online fashion retailer that analyzes information about customers obtained from its website to gauge the clothing they like most and the frequency of their purchases. This information has enabled the company to respond quickly to changes in fashion trends and to better control its inventory. The type of customer data JustFab gathers is not available to retailers that sell only inbrick-and-mortar stores.

Source: LorettaChao, "JustFab Finds Managing Fashion Inventories Is Both Science andArt," Wall Street Journal, July1, 2015.

JustFab's use of customer data can

A.

enhance its marketingefforts, and increase its sales and profits.

B.

make it easier to acquire competitors.

C.

be used to bargain withbrick-and-mortar stores.

D.

be used as a profitable side product.