Justifying the Analytical Steps taken, and Statistical Procedures used.

Conducting appropriate Descriptive Statistical Analysis, objectively and accurately, on all questions contained in the questionnaire.

Reporting the Analysis Findings in both, narrative form as well as graphical.

Applying, where appropriate, more complicated Analytical Techniques and discussion of why these were used.

Applied critical thinking to analyse the findings.

(You will be assessed on how well thought-out your answers are. Think about alternative interpretations, here. So, when you analyse the findings, examine what the motives and causes are. What has been presented in the Survey Question? Have you fully understood and interpreted the issue? Be sure to justify your argument well, back it up with relevant sources and really convince your audience - what are your findings? What has led you to this conclusion?) Provide Recommendations and Implications of your Findings to the Marketing Problem and any further research required.