Question
Justin Bieber is opening a new hair salon in Tampa and his agent Sally is sending out a press release assuring moms that he will
Justin Bieber is opening a new hair salon in Tampa and his agent Sally is sending out a press release assuring moms that he will not be allowed to drive his Jag to the opening. Sally is practicing which part of IMC?
Question 16 options:
sales promotion
advertising
e-media
mixed media
public relations
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
