JUUL Brand Analysis

JUUL reason for being, reason for need, and reason for revenue is reliability. JUUL was able to achieve this with its value proposition of providing trendy clothing at an affordable price with fast shipping as an e-commerce brand that mainly produces trendy tops, bottoms, dresses, and sets. Currently, the target audience is set to women ages 18-60, this is too broad as it includes Gen Z, Baby Boomers, Gen X, and Millennials.

All JUUL market strategy efforts are only with Instagram and Facebook posts and currently has 2 paid ads running on Facebook ads that are currently active. JUUL website and social media there was no clear evidence of your company's vision, goals, or objectives. For example, in defining your company's vision, JUUL aims to empower, encourage, and inspire self-confidence within women while looking stylish in on-trend pieces. This is another important aspect that should be included in your business strategy including your company's goals and objectives.

Social Media Audit Based on my social media audit of your social media accounts, you do not have a posting schedule for either your Instagram or Facebook account. The latest post was made on May 3rd of this year. This is where your company can build a community and increase your brand's awareness. Social media is a way to also be exposed to potential new customers, if you aren't utilizing this tool, it lowers the chances of your company's growth. Your targeted customers are millennials and Gen, competitors in your industry such as Fashion Nova post on the platform every 30 minutes, posing a threat to your company. JUUL also doesn't seem to be engaging with the customers in the comments section of each post

Competitive Analysis JUUL competitors include Fashion Nova, Pretty Little Things, and SHEIN who all have heavily invested in influencer marketing and have an affordable pricing strategy.

JUUL, produces relatively good quality items, without the premium price.

Question

1. Marketing Strategy to help JUUL
2. JUUL'S issue
3. What have you concluded about JUUL's current business and marketing startegy.