KAB 2-(24 pts) The Internal-External [IE] Matrix or the Directional Policy Matrix [DPM] Regards the Relative Strategic Competitive Positioning of an Organization's Various Divisions. The IE Matrix or the DPM Matrix is an Analytical Strategic Management Tool that helps Suggest and Develop the Strategies for the Future. The Analysis that was conducted by the Firm's Strategists is reflected in below Diagram: Work to be Completed 1- Complete the Input-Stage Table for External Evaluation (4 pts) 2- Complete the Input-Stage Table for Internal Evaluation (4 pts) 3- Plot the SBUS on the DPM or IE Matrix-Diagram (5 pts) 4- Indicate and Label types of Investment Implications corresponding to the specific Quadrant in which each Strategic Business Unit falls (5 pts) 5- Indicate the appropriate and possible Strategic Initiatives that correspond to each of the identified spaces (6 pts) INDUSTRY ATTRACTIVENESS 3.66 2.33 1 5 5 3.66 2.33 BUSINESS UNIT STRENGTH Industry Attractiveness or External Matrix Strategic Business Units Supermarkets Gourmet Food Book Shops Parameter Growth Rate Weight Rating W.S Rating W.S Rating W.S 0.24 1 5 4 of Market Size of Market 0.18 4 4 3 Profitability of 0.16 5 5 2 Market Degree of 0.19 5 2 1 Rivalry Market 0.23 2 4 1 Structure Total Score 1.00 Strategic Business Unit Strength or Internal Matrix Strategic Business Units Supermarkets Gourmet Food Book Shops Parameter Weight Rating W.S Rating W.S Rating W.S Growth Rate 0.20 2 1 4 of SBU Share of 0.23 3 3 S Market VRIO 0.16 1 4 3 Capabilities CPM Score 0.19 4 2 Brand Value 0.22 1 3 25 Total Score 1.00