Kaizen Automotive Group Competitive Analysis Exercise Kaizen Location: Your Name: Describe the trading area, or Geographical market that Kaizen serves. Hint - how far or how long do you believe a prospect or customer would drive to visit a Kaizen dealership? Locate on a map, then draw a circle around the municipality to show trading area Look at the 3 market areas and compare Who is the competitive set in this trading area? List the brands and dealerships that occupy the same geographical market in the trading area you described above. Research this online.Is there any dealerships they might compete against located far outside of the trading area you described above? Explain. Think about the target market in these regions. Does the target market that this dealership serves differ from the target market of Kaizen's Calgary dealerships? Hint Think how Demographic, Psychographic, and Behaviomi segments might differ between rura'i based and citybased dealerships Is there any dealerships they might compete against that is located outside of this trading area? Explain. Automobile sales can be to individuals or to businesses. Thinking about the target market, what types of businesses might Kaizen sell to in your trading area? HOW would you describe the BtoB t target market