Savannah Automotive has been losing millions in sales and is planning on filing for bankruptcy as reported my media. Although yearly sales had severely stressed the company's resources, Savannah Automotive had actually come through with stronger than expected earnings. And yet, the 10,000 employees seemed to be stricken by fear of job losses. Managers indicated to Human Resources that they heard their employees whispering about the company going bankrupt and they are worried and looking for new jobs. Managers are worried employees are becoming disengaged and worried about their jobs.

Three months ago, the Corporate Communications team revised their corporate website and added a page to address the rumors. They also revised the employee intranet (internal website for employees) with information about the company's strong performance and FAQs. The pages include a message from the CEO, video and more information about the company's financials.

Many employees live in the neighborhood, so community leaders including the City Council members and Mayor of the city have expressed concerns. They want to learn more about the company's situation and the rumors.

The stock price of Savannah Automotive has fluctuated wildly over the past year. Investors and Financial Analysts who monitor companies and industries have also been talking about the rumors.

Savannah Automotive is planning on addressing the rumors head on with a PR/communications campaign targeted towards employees, community leaders and investors. Before a PR/communications plan can be developed, Savannah Automotive needs a PR research recommendations for each audience.

Question:

What kind of research that will work best for Savannah Automotive in terms of investors? Examples?