Kalim developed a new food product that he was certain would be popular with consumers. He researched his target market and made sure that the industry was growing. However, once he launched the product, prospective customers told him that the product was priced too high. How could he have avoided this problem?

Question 1 options:

By conducting a focus group before launching the product

By conducting telephone surveys asking customers what new foods they would like to try

By conducting online surveys to ask customers what their favorite flavors were

By better defining his niche

Question 2(5 points)

Which of the following is true of a good survey about a particular industry?

Question 2 options:

It's biased toward a particular outcome.

It uses a small sample size.

It has a short-term focus.

It has a broad sample, including people who know nothing about the industry.

Question 3(5 points)

A business that's interested in exporting its products to other countries should contact the

Question 3 options:

Food and Drug Administration (FDA).

Centers for Disease Control and Prevention (CDC).

Census Bureau.

International Trade Administration (ITA).

Question 4(5 points)

What is a well-informed, but often neglected, source of free marketing data?

Question 4 options:

Infomercials

College professors

Secondhand textbooks

PR firms