Kangaroo Foundry Castings was established by Nav Suderland in the late 1930's after the Great Depression. His vision was to provide Australian-made iron castings at a time when they were imported from Britain. The Business, based in South Wollongong in New South Wales (NSW), produced casting lamp posts and manhole covers for the sewerage system. It also catered to the needs of the defence forces during the Second World War. Additional contracts also came from government client's including the NSW railways. The business is now owned and managed by the third generation of the family - two brothers and one of their cousins. This team has been running the business for the past 20 years and make all the decisions. They still do business with the government departments. They have been investing in updating their plant and equipment. A major portion of the business comes from small private manufacturers who need iron casting parts for their products. The transport cost of delivering the raw materials has also gone up and the local government has imposed strict regulations because manufacturing the castings has a direct impact on the environment. Most of the Kangaroo Foundry Casting's customers are no longer in NSW due to tough competition. The demand for their products has changed. Their customers are now looking for cheaper and better quality products that compete with suppliers from overseas. Due to changes in technology, overseas suppliers are offering better-quality products at competitive prices. However, government policies are in favour of improving the competitive advantage of the Australian industry. The recent economic downturn has severely affected the Kangaroo Foundry Castings. The owners are trying to chase business with existing and potential customers but their efforts are not producing desired results. The demand of products has also moved from iron castings to castings made from other metals. Many of their customers are now getting similar components from overseas or have moved their manufacturing to other countries. Other competitors in the market are also feeling the heat of the economic downturn and have laid off some of their staff. The company's survival is at stake and the owners cannot foresee what direction takes their business.

QUESTION

1. Identify the CRITICAL SUCCESS FACTORS (CSF's) to turn the business around
2. Develop performance measures