1. Kaplan and Norton (1992) refer a Balance Scorecard (BSC) as "measures that driveperformance".Itviewedasasetofmeasures thatgivesmanagers afastandcomprehensiveview of the business. As an illustration in an airplane, the balanced scorecard is the dialsand indicators in the airplane cockpit. For the complex task of navigating and flying anairplane, pilots need detailed information about many aspects of the flight. Informationsuchasfuel, airspeed,altitude, bearing,destination,theweather forbothdestinations,andtakingofplace that summarizescurrent and predictedenvironment. Similarly,inthe businessenvironment,thebalancedscorecard allowsmanagerstoviewthebusinessfromfour different perspectives.

Question:

1. DescribeaBalancedScorecard.
2. DistinguishtheFOUR(4)perspectivesofabalanced scorecard.
3. Discussagoalanditsperformancemeasureineachperspectivediscussed in(ii).Pleasespecify abusiness sector/company asan examplein the discussion.