Question
Kareem recently switched from cable to streaming subscriptions. A few of his friends switched before he did, but many other friends are interested in Kareem's
Kareem recently switched from cable to streaming subscriptions. A few of his friends switched before he did, but many other friends are interested in Kareem's opinion of the television service. Kareem is a(n) ________Blank in this product category.
- innovator
- early majority adopter
- late majority adopter
- early adopter
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
