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Karen is a marketer for a pump manufacturer. The company has excess inventory of a particular kind of water pump and wants to move the
Karen is a marketer for a pump manufacturer. The company has excess inventory of a particular kind of water pump and wants to move the inventory. Karen is tasked with repositioning the pump and creating marketing materials to support the new positioning. In order for her to better understand the pumps' selling process, she talks with a few of the company's top sales people and discovers that one of the difficulties in selling this particular pump type is that there is little supporting material for salespeople. At this stage, what is Karen's responsibility as a marketer to support the sales process? Responses She needs to provide motivational coaching for salespeople to do their job. She needs to provide motivational coaching for salespeople to do their job. She needs to provide tools to the salespeople in order to assist them in closing deals. She needs to provide tools to the salespeople in order to assist them in closing deals. She needs to let the customer going through the decision-making process be influenced primarily by the salespeople
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