Karl is doing some broad research on small private companies to invest in as a part of his next venture fund's next portfolio. He comes across OrganaFarm, a company that describes their product as below and catches himself thinking "wow, great company, grea principles, must be a great investment." Which cognitive bias has Karl just unknowingly found himself demonstrating?

Mother $($nature$)$ makes the best, and so why compromise? Our $100\%$ organic and locally sourced baby food contains a maximum of $4,$ everyday, pronounceable ingredients, and we source from the local region where we distribute our products. We never compromise on the quality of our ingredients, and we don't ever compromise on minimizing our carbon footprint as we source locally.

Hindsight bias

Representative bias

Self$-$attribution bias

Confirmation bias