Karwan is about to finish his double degree in Business and Media/Communication studying business was the choice of Karwans father, while Karwan took Media/Communications because that was his passion. Karwan studied business because his Father owns a Grocery store chain in Lebanon, and his Father wanted Karwan to study business so that one day he could take over the chain. Karwans family rely on the income from the Grocery store chain, and the chain also supports over 50 jobs locally in Lebanon. While many businesses in Lebanon are failing, the chain was surviving, and could potentially grow with the right expertise. While studying, Karwan began to question whether he wants to take over the business or not. During his studies, Karwan enjoyed his Media/Communication courses, and although he didnt like business at first, grew to love Marketing while he was studying it and could see the usefulness of studying Marketing with Media/Communications as they were complementary.

Karwan now has to decide on what to do after he has finishes his degree, and has three options in front of him. First is to take over the business. Karwans father is growing old, and potentially can only work for another 3-5 years. Secondly, Karwan has been offered a job as a Marking/Communications lead at a major retail outlet. The job pays well, and is what Karwan is interested in. Third, Karwan was offered by a friend to start a new Media/Communications consultancy company in the UAE. Starting the company is a major long term undertaking, and although it may become profitable, there is also a risk that the business might fail.

Considering Karwans responsibility to his family, use the DMF to evaluate his choices and decide which is the best path to take. 1. 1. Determine the facts: determine all relevant facts to the case. It should be objective and not your opinion about the case. It could be short bullet point sentence s.