Kasapreko is a Ghanaian company.  The company has operated for more than three (3) decades. Competition has increased in the Ghanaian market with the entry of Adonko bitters and other foreign market brands. The company has recently invested to increase its production capacity. As such the company is enjoying economies of scale in its new production capacity. In addition, the company has more products in its warehouses which is more than the demands of the Ghanaian market. The company has embarked on several domestic marketing campaigns to increase sales and considers reducing production capacity to meet the demands of the Ghanaian market. 

As the Head of Marketing, you have been invited to submit a strategic report on how to improve the fortunes of Kasapreko Ghana limited. Your report should address the following concerns and provide strategic directions:

 

1. Decide on whether going international is a strategic imperative.                        
2. Select with justification a market to enter.                                                           
3. Discuss four (4) Macro environmental factors to consider.                                 
4. Explain five (5) modes available for Kasapreko in entering foreign markets.    
5. Advance a market entry strategy for Kasapreko.