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Katherine is a working professional, but not in the traditional sense of the word. She always wears running shoes, she has always worked at small

Katherine is a working professional, but not in the traditional sense of the word. She always wears running shoes, she has always worked at small but innovative technology companies that disrupt the market, and she often works through teleconference. Brands would need to appeal to which buying influence to reach her properly?
a. Gender
b. Life cycle
c. Personality
d. Social class

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