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Katie Reynolds owns two exclusive women's clothing stores in Mami. In her pian to expand to a third location, she has narrowed her decision to
Katie Reynolds owns two exclusive women's clothing stores in Mami. In her pian to expand to a third location, she has narrowed her decision to three sites one in a downtown office building one in a shopping mal, and one in an old Victorian house in the suburban area of Coral Gables. She feels that walk in traffic is absolutely the most important tactor to be considered, although rent is ?as important as walk in trati. Further, the more distant the new store is from her two existing stores, the better. She weights this factor to be ?as important as rent. Katie developed the following table, in which she graded each site from A to D ?with Abeing best Which site is preferable? Downtown Shopping Mall Coral Gables House Walk in traffic B A Rent B Distance from existing shoes B D To aid in this analysis, we assign a rating to each grade c A Rating Grade A B D Calculate the average weighted score for each location Assume the weight for walk in traffic is ?The average weighted score for downtown is fround your response to the decimal places
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