Katrina is a new grad with a degree in Communication. She wants to work for a local television station in her community. She prepares for her interview by watching videos on interviewing techniques and also sets up practice interviews with a friend. The friend offers feedback so Karen can hone her interviewing skills. This example shows that _______.

a. Katrina is marketing herself

b. Katrina is participating in services marketing

c. Katrina is preparing for political marketing

d. Katrina follows the product marketing philosophy

Laura wants to develop a marketing plan for her new business. She isn't sure where to start, but Laura does know that a company that really listens to its customers will be able to deliver goods and services that please those customers. Laura understands that the best marketers put themselves in the place of their customers. To elaborate on her marketing strategy and develop a particular marketing plan, Laura shoud start with _____.

a. a situation analysis

b. a budget

c. strategic market planning