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Katrina Products' general manager worries about the company's performance. She segmented the company's income statement product by product and obtained the following picture: A B
Katrina Products' general manager worries about the company's performance. She segmented the company's income statement product by product and obtained the following picture:
A | B | C | |
Sales | 20,000 | 30,000 | 38,000 |
Less Variable Costs | 15,000 | 22,000 | 34,000 |
Total Contribution Margin | 5,000 | 8,000 | 4,000 |
Less Fixed Costs Allocated to Each Product | 3,000 | 5,000 | 7,000 |
Net Operating Profit (Loss) | 2,000 | 3,000 | (3,000) |
Should the company drop Product C, given that doing so would eliminate Product C's sales and variable costs and reduce the company's total fixed costs by only $5,000? Dropping Product C would have no effect on the profits from Products A and B.
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