Kayes, R., Pisano, G., Verganti, R., Tushman, M, & Reilly, C. (2020). You need an innovation strategy.
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Question:
Kayes, R., Pisano, G., Verganti, R., Tushman, M, & Reilly, C. (2020). You need an innovation strategy. Harvard Business Review
Read the article above and discuss the following questions:
1. Explain the innovation landscape map. How can innovation create value for the company?
2. Research some examples of innovative companies ad discuss how they have been successful in creating value through innovation.
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