Keep$-$or$-$Drop Decision

Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows:

Assume that each of the three products has a different marketing campaign whose advertising would be eliminated if the associated product were dropped.

Required: rather than $"15".$

$

$2.$ Conceptual Connection: Should Charlevoix keep or drop Walloon? important expense to vary from year to year. Briefly explain the data analytic type represented by the CFO's study of advertising cost. $[$Refer to Exhibit $2\mathrm{.}2]$

The empirical study of past advertising cost represents an example of a data analytic.