Keeping pace with economic growth of this country, the housing loan has been becoming a most lucrative and large marketable product of banking and non-banking financial institutions ICICI, HDFC,SBI,Andhra Bank are the leaders of house loans inAndhra region. It is observed that of late there is a mismatch between demand for and supply of house loans in this region with increasing demand for and less of supply of this financial service.

You are required to:

(a) List out common causes of this mismatch between demand and supply in India.

(b) Explain the strategies to match them