Question
Keep-or-Drop Decision Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows: Line Item Description Torch Elk Walloon Total Line Item
Keep-or-Drop Decision Charlevoix Company produces three products: Torch, Elk, and Walloon. A segmented income statement follows: Line Item Description Torch Elk Walloon Total Line Item Description (Shown in 000's) Sales revenue $1,280 $185 $300 $1,765 Less: Variable expenses 1,115 45 225 1,385 Contribution margin $165 $140 $75 $380 Less direct fixed expenses: Depreciation 50 15 13 78 Advertising 95 85 104 284 Segment margin $20 $40 $(42) $18 Direct fixed expenses consist of depreciation and advertising. All depreciation on the equipment is dedicated to the product lines. None of the equipment can be sold. Assume that each of the three products has a different marketing campaign whose advertising would be eliminated if the associated product were dropped. Required: 1. Conceptual Connection: Estimate the impact on profit that would result from dropping Walloon. Enter amount in full, rather than in thousands. For example, "15000" rather than "15". Increase fill in the blank 1 of 1$
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