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Keep-or-Drop for Service Firm, Complementary Effects, Traditional Analysis Devern Assurance Company provides both property and automobile insurance. The projected income statements for the two products

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Keep-or-Drop for Service Firm, Complementary Effects, Traditional Analysis Devern Assurance Company provides both property and automobile insurance. The projected income statements for the two products are as follows: The president of the company is considering dropping the property insurance. However, some policyholders prefer having their property and automobile insurance with the same company, so if property insurance is dropped, sales of sutomobile insurance will drop by 12 percent. No significant non-unit-level activity costs ace incurred. Required: 1. If Devern Assurance Company drops property insurance, by how much will income increase or deerease? by $ As a supporting computation, prenare a segmented income statement for the keep-or-drop decision. 1. If Devern Assurance Company drops property insurance, by how much will incorme increase or decrease? As a supporting computation, prepare segmented income statement for the keep-or-drop decision. 2. Assume that dropping all advertising for the property insurance line and increasing the corporate advertising budget by 5450 ,000 will increase sales of property insurance by 10 percent and automobule insurance by 8 percent. Prepare a segmented income statement that reflects the effect of increased advertising. If an amount is zero, enter " 0 ". 2. Assume that dropping all advertising for the property insurance line and increasing the corporate advertising budget by $450,000 will increase sales af property insurance by 10 percent and automoble insurance by 8 percent. Prepare a segmented income-staternent that reflects the effect of increased advertising. If an amount is zero, enter " 0 ". Ftedowa T Check My Won remain even if one of the segments were eliminated. Should odvertising be increaset

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