Kellogg's has several cereals targeted at different types of users. This is an erampla d muvidh ymdis aimed at multiple markets. Manufacturing these different cereals is cleaty more expersine thn yrobcy only one but seems worthwhile ifit adds to the manufacturer's profits and

meets standards for new product tesing.

better serves customers' needs.

uses the same promotion and packaging for all segments.

cannibalizes the earlier products.

stabilizes compelition.