Kellogg's is wanting increase sales for Frosted Flakes, thus the company is employing a new advertising campaign. In order to deternine the advertising budget for the campaign, Kellogg's determines the tasks that will be needed in order to accomplish their sales objective and the costs of those tasks. Based on this information, Kellogg's is employing which approach for advertising appropriation?

a$.$

Percentage$-$of$-$profit

b$.$

Objective$-$and$-$task

c$.$

Percent$-$of$-$sales

d$.$

Arbitrary

e$.$

Competition matching