Kelly is the head of marketing for a nonprofit agency that supports the arts She just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign Her first step will be to A) create the advertisements B) set the advertising objectives. C) identify the target audience D) evaluate and select the media. E) determine the advertising budget. Training service providers to know exactly what a "good job" is setting service A) quality B) standards C) delivery D) knowledge. E) Is an administered vertical marketing system, A) independent join together formally to decide as a group how the marketing channel well B) independent farms at different levels of the marketing Chanel join through continues to obtain economies of scale and C) no individual participant has control over the others, since a third-party administrator oversets the entire supply D) participants-such as warehouses, transportation companies, and retail outlets-are When there is a significant difference between the service customers receive and the service the from the has a ___gap A) Knowledge B) communications C) social expectations D) standards E) delivery ______is defined as when new types of retailing forms begin as low margin, low-price, pw status operations. They challenge established retailers and eventually take their place A) Wheel of retailing B) warehouse clubbing C) Franchising D) Growth of retailing E) Jobbing