Kelly is the head of marketing for a nonprofit agency that supports the arts. She just received the go$-$ahead from her board of directors to conduct the agency's first$-$ever advertising campaign. Her first step will be to

Select one:

a$.$

determine the advertising budget.

b$.$

set the advertising objectives.

c$.$

identify the target audience.

d$.$

create the advertisements.

e$.$

evaluate and select the media.