Kemica plc case study

Kemica plc:

Is a profitable company operating in the chemical industry

Is evaluating an investment project which has substantial environmental

implications

Has one large factory located in the neighbourhood of a small town

Operates below its maximum capacity

Is the region's main employer

Discuss the inclusion of environmental costs and benefits into the investment appraisal procedure including how this can be achieved, referring to the Kemica plc case study. You must give a detailed response with a range of views, including a logical conclusion.