Ken Jones wants to start a small business and has asked his uncle to lend him $10,000. He has prepared a business plan and some financial statements that indicate the business could be very profitable. Ken is afraid his uncle will want some ownership in the company for his investment, but Ken does not want to share what he believes will be a hugely successful company.

What are the ethical issues Ken must face as he prepares to present his business plan to his uncle?

Do you think he should try to emphasize the risk of ownership to his uncle to convince him it would be preferable to be a creditor? Why or why not?